Making death notification simpler, clearer and more compassionate
myTrove reduces the burden of death-related administration for families and the lawyers who support them — and improves the way organisations respond after a customer or contact has died. One online place to start the notification process, with dignity and care at a time when those things matter.
Our vision
A more coordinated, human way to manage life's final administration
myTrove's vision is a future where families are not left to repeat the same difficult process with organisation after organisation. We believe death notification should be easier to start, easier to track, and easier for organisations to respond to with care.
We also believe preparation matters. Through myTrove Planner, people can organise important details, accounts, organisations, documents and wishes before they are needed — helping reduce confusion for loved ones later.
Explore myTrove PlannerPrepare and record important details, accounts, organisations, documents and wishes in advance.
Families and trusted contacts notify organisations and begin account closure from one place.
Together, myTrove Notify and myTrove Planner support families before and after death.
Our mission
To make death notification simpler, clearer and more compassionate
myTrove's mission is to reduce the burden of death-related administration for families and improve the way organisations respond after a customer or contact has died.
We do this by giving notifiers one online place to start the notification process, upload the information they have, select the organisations that need to know, and nominate a primary estate contact for follow-up.
The goal is not just efficiency. It is dignity, clarity and care at a time when those things matter.
Our values
What guides our work
Compassion
Death notification is never just administration. It happens in the middle of grief, pressure and change.
Clarity
We aim to make the process easier to understand, easier to begin, and easier to follow.
Trust
We work closely with government agencies, private-sector organisations and community partners, because this work depends on reliable relationships.
Practical progress
We focus on reducing repeated effort, improving communication, and solving the everyday problems families and organisations face after a death.
Supporting families at scale
myTrove has supported New Zealand families for 8 years and assisted more than 35,000 estates through its platform — New Zealand's trusted death notification service.
Ross Hughson
Founder and Managing Director
Ross founded myTrove to give New Zealand families a clearer, more compassionate way through death notification — built on years of relationships across the sector.
Get in touchFounder story
Built from a personal vision for a better system
myTrove was founded by Ross Hughson with a clear vision: families should not have to navigate a fragmented, repetitive notification process at one of the hardest times of their lives.
Ross has spent years working in this space and building relationships across the New Zealand ecosystem — including with government agencies, private-sector organisations, and the people who support families through estate administration and bereavement.
That long-term work has shaped myTrove into more than a form or a directory. It is a platform built around trust, coordination and the practical realities of what happens after a death.
The team
The people behind myTrove
Jo Buckton
Legal Services Relationship Manager
Keith Coughtrey
Chief Technology Officer
Built through relationships
Working across New Zealand's death notification ecosystem
Death notification touches many parts of life. It can involve public agencies, financial institutions, insurers, utilities, telecommunications providers, councils, memberships, charities, professional advisors, funeral providers and community organisations.
No family should have to understand every separate process.
myTrove has been built through years of relationship-building with organisations across New Zealand, so families and notifiers can begin from one clear place. That work continues as more organisations are listed, more notification pathways are improved, and more families are supported.
Helping organisations respond sooner and with more care
Many organisations have no knowledge that a customer, member, client or contact has died until someone tells them directly.
myTrove helps organisations receive death notifications through a more structured pathway — so they can update records, reduce unnecessary billing or communications, begin account closure, and respond more compassionately for families. If you represent an organisation that would like to be listed on myTrove, please contact us.
Contact usHelp us grow the network
If you are using myTrove and there is an organisation you think should be notifiable through the platform, you can suggest it to us.
Every organisation added helps to make the process easier for future families and notifiers.
Suggest an organisationQuestions & answers
Questions people often ask
A quick reference on who myTrove is and how the service works. Need more? Our team is here to help.
Work with myTrove
If you represent an organisation that would like to be listed on myTrove and receive notifications from us, or if you are a notifier who wants to suggest another organisation for us to notify, please get in touch.